About SELISE GEO
SELISE GEO shows how AI assistants such as ChatGPT, Gemini, Claude and Perplexity talk about your brand, and what to change so they cite you. Built and operated by SELISE Group AG in Zürich, Switzerland.
What SELISE GEO does
More and more buying journeys now start with a question to an AI assistant: "Which e-signature tool is right for a 20-person law firm?", "Who builds custom software in Zürich?". The assistant answers with a short list of brands and the sources it read. If your brand is not in that answer, the buyer never meets you.
SELISE GEO is a Generative Engine Optimization (GEO) platform. It measures whether and how AI assistants such as ChatGPT, Gemini, Claude and Perplexity mention and cite your brand when your buyers ask them questions, compares you with the competitors they name instead, and turns every gap into a concrete action.
Who it is for
In-house marketing and SEO leads who need to know where their brand stands in AI answers and track it over time.
Agencies and consultants who audit AI visibility for several client brands.
Founders and growth generalists at smaller companies who want a clear list of what to fix first.
How it works
Add your brand by name. Your website is optional; add every other place your brand lives, from LinkedIn to YouTube.
Confirm what you sell and who buys it. SELISE GEO reads your sites and drafts your brand profile, the people who buy from you, and the questions they ask an AI assistant. Every draft is yours to edit before it is saved.
Run an audit. Each question goes to every AI engine on your plan. Each answer is graded: is your brand there, how prominently, in what tone, and which sources the engine relied on.
Act on the gaps. The Actions list ranks site fixes, AI-crawler access, content to publish and third-party sites to be mentioned on.
Track it. Re-run the same questions to see your visibility move, engine by engine, against your competitors.
Read the full method in How SELISE GEO measures AI visibility.
Who builds it
SELISE GEO is developed and operated by SELISE Group AG, The Circle 37, 8058 Zürich-Flughafen, Switzerland. It runs on SELISE Blocks, SELISE's own application platform, and is hosted on Microsoft Azure in Switzerland.
FAQ
What is Generative Engine Optimization (GEO)?
GEO is the practice of making a brand visible in answers generated by AI assistants and AI search, the way SEO does for classic search results. It covers what the engines can read about you, which sources they trust, and whether your content answers the questions buyers actually ask.
Which AI engines does SELISE GEO check?
Audits ask the AI engines available on your plan, such as ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic) and Perplexity. Every result names the engine it came from, so you can see where you are strong and where you are missing.
How is the visibility score calculated?
Each answer is scored by how prominently it cites your brand, from 0 (not cited) to 100. An answer that recommends against your brand scores 0. The visibility score weights questions that do not name your brand (organic) at 70% and questions that do (branded) at 30%, and is also shown per engine.
Does SELISE GEO change what AI assistants say about my brand?
No. SELISE GEO measures the answers AI engines give and recommends what to change on your site and around the web. The engines decide what they answer; results can change as models and sources change.
Where is my data stored?
SELISE GEO is hosted on Microsoft Azure in Switzerland. The Privacy Policy and the Data Processing Addendum describe how personal data is handled and which sub-processors are involved.