SELISE GEO Terms of Use

1. Introduction, Parties and Acceptance of Terms

1.1. These Terms of Use (“Terms”) govern access to and use of SELISE GEO, including its website, software-as-a-service platform, public scan, account-based services, AI-assisted functions, Audits, analytics, reports and related services (collectively, the “Services”).

1.2. The Services are provided by SELISE Group AG, The Circle 37, 8058 Zürich-Flughafen, Switzerland (“SELISE”, “we”, “us” or “our”).

1.3. You accept these Terms by ticking the applicable acceptance box when you create an Account, start a Free Trial, purchase a Subscription Plan or use the free public scan. These Terms are available on the SELISE GEO website for you to review and save.

1.4. If you qualify as a consumer under applicable law, any mandatory consumer rights available to you remain unaffected.

1.5. These Terms should be read together with the SELISE GEO Privacy Policy and Cookie Notice. Where SELISE processes personal data on behalf of a Customer as processor, the SELISE GEO Data Processing Agreement (“DPA”) also applies and forms part of these Terms.

1.6. Where the parties enter into a separately signed order form, enterprise agreement or other written agreement governing SELISE GEO, that agreement shall prevail over these Terms to the extent of any inconsistency.

2. Eligibility and User Categories

2.1. The Services may be used by individual subscribers, businesses, their Authorised Users and users of the free public scan.

2.2. An “Individual User” is a natural person who uses or subscribes to SELISE GEO in their own name. A “Business Customer” is a company, organisation, sole trader or other person using the Services for business or professional purposes. An “Authorised User” is an individual who accesses the Services through a Business Customer’s Account. An “Anonymous User” is an individual who uses the website or free public scan without creating an Account.

2.3. A person accepting these Terms on behalf of a Business Customer confirms that they have authority to bind that Business Customer.

2.4. You must be at least eighteen (18) years old, or the age of majority in your country if higher, to use the Services and accept these Terms.

3. Definitions

“Account” means an account created to access the authenticated Services.

“Additional Usage” means additional usage purchased separately from the usage included in a Subscription Plan.

“AI Provider” means a third-party provider of an artificial intelligence model, API, search service or other AI-enabled service used in connection with SELISE GEO, including a routing service such as OpenRouter.

“AI Output” means content, responses, results, suggestions, analysis or other material generated in whole or in part through artificial intelligence.

“Audit” means a process through which selected questions, Brand information, competitor information, personas or related information are submitted to supported AI Providers and analysed through SELISE GEO.

“Brand” means a brand, business, organisation, person, website or other subject configured for analysis through the Services.

“Customer” or “you” means the Individual User or Business Customer that accepts these Terms and, where applicable, an Anonymous User using the free public scan.

“Customer Content” means information, data, text, URLs, prompts, questions, personas, Brand information, competitor information and other materials provided to SELISE by or on behalf of a Customer or Authorised User.

“Free Trial” means free access to a Subscription Plan, or part of it, for a limited period.

“Subscription Plan” means a package of Services offered by SELISE with specified features, limits, billing periods or fees.

“Results” means scores, rankings, metrics, sentiment assessments, AI responses, citation data and other analytical results generated through the Services.

“Subscription Period” means the period for which a paid Subscription Plan is active.

“Third-Party Service” means a service, platform, API, model, infrastructure service, payment service, authentication service or other technology provided by a third party.

4. SELISE GEO Services

4.1. SELISE GEO is an AI visibility and analytics platform that enables Customers to assess, monitor and compare how Brands appear in responses generated by supported AI and search-related services.

4.2. The Services may include public website scans, Brand and competitor analysis, personas, questions, Audits, AI responses, citation and sentiment analysis, visibility measurements, technical assessments and related analytics.

4.3. SELISE GEO analyses responses generated by AI Providers. SELISE does not control how AI Providers generate responses, select sources or cite Brands.

4.4. The features available to a Customer depend on the applicable Subscription Plan and the current version of the Services.

5. Accounts and Authorised Users

5.1. Access to certain Services requires an Account. You must provide accurate and current information when creating and maintaining your Account.

5.2. You are responsible for keeping your login credentials secure and must not share them with unauthorised persons.

5.3. A Business Customer is responsible for the acts and omissions of its Authorised Users and for managing user access, permissions and administrator rights.

5.4. You must notify SELISE promptly if you become aware of unauthorised access to your Account or any compromise of your login credentials.

6. Licence and Right to Use GEO

6.1. Subject to these Terms and payment of the applicable fees, SELISE grants you a limited, non-exclusive, non-transferable and non-sublicensable right to access and use the Services during the applicable Subscription Period.

6.2. A Business Customer may use the Services to track its own Brands and the Brands of its clients, provided that it has the necessary authority from those clients. The Business Customer remains responsible for such use.

6.3. Your right to use the Services is subject to the features, usage limits, number of users, Brands and other limits applicable to your Subscription Plan.

7. Public Scan and Website Access

7.1. SELISE GEO may provide a free public scan through which an Anonymous User may submit a publicly accessible URL for analysis.

7.2. By submitting a URL, you confirm that the submission and your use of the scan are lawful.

7.3. You must not use the public scan or any website-fetch function to access private, restricted, password-protected or other non-public information, or to bypass authentication, access restrictions, robots controls, security measures or other technical protections.

7.4. SELISE may restrict, suspend or block use of the public scan if it reasonably considers that the feature is being abused, used unlawfully or excessively, or creates technical, security or legal risk. Public scans may also be subject to rate limits, which SELISE may change from time to time.

7.5. Website owners may report misuse of the public scan or raise concerns about the scanning of their website by contacting SELISE at support@selisegroup.com.

8. Customer Content and Customer Responsibilities

8.1. You are responsible for the accuracy and legality of Customer Content that you provide through the Services.

8.2. You must have all rights, permissions and lawful authority necessary to provide Customer Content to SELISE and to permit its processing for the Services.

8.3. Where Customer Content contains personal data relating to another person, you are responsible for ensuring that its collection, use and submission to SELISE are lawful.

8.4. You must not submit special categories of personal data or other sensitive personal data. SELISE GEO is not designed to process such information.

9. Acceptable Use and Prohibited Conduct

9.1. You must use the Services lawfully, responsibly and in accordance with these Terms.

9.2. You must not use the Services for any unlawful, fraudulent, deceptive, abusive or harmful purpose, or in a manner that infringes the rights of SELISE or any third party.

9.3. You must not introduce malicious code, interfere with or disrupt the Services, circumvent security or usage restrictions, access the Services through unauthorised automated means, or conduct security testing without SELISE’s prior written approval.

9.4. You must not reverse engineer, decompile, disassemble, copy, mirror or reproduce the Services, or use them to develop a competing service, except where permitted by applicable law or expressly authorised by SELISE.

9.5. You must not submit prompts, queries, URLs, content or instructions intended to produce unlawful content, misuse an AI Provider, create false or misleading material, unfairly disparage third parties or monitor individuals in their private capacity.

10. Artificial Intelligence and AI-Generated Content

10.1. SELISE GEO uses artificial intelligence to generate or analyse Brand profiles, personas, questions, responses, citations, sentiment, visibility and related analytics.

10.2. AI-generated Brand profiles, personas and questions are proposals only. They are shown to you for review and are saved only if you choose to save them.

10.3. AI Output may vary between different models, users and points in time. You are responsible for reviewing AI Output and applying appropriate judgment before relying on it or using it for material decisions or external purposes.

10.4. SELISE does not independently verify or endorse AI Output or the underlying responses generated by AI Providers.

11. Third-Party AI Providers and Services

11.1. SELISE GEO uses third-party AI providers and other Third-Party Services. SELISE GEO uses third-party AI providers and other Third-Party Services to deliver its functions. The AI Providers used may change from time to time. Information about the AI Providers currently used is available on request or as described in the DPA.

11.2. SELISE GEO may submit saved questions and related information to AI Providers directly or through OpenRouter, which routes requests to supported AI Providers.

11.3. AI Providers process information and generate responses under their own terms, policies and technical systems, which SELISE does not control. Subject to SELISE’s obligations under the DPA, SELISE gives no assurance as to how an AI Provider may use questions, responses or related information, including for model training or service improvement.

11.4. Responses obtained through SELISE GEO may differ from responses available through an AI Provider’s own applications or services.

11.5. SELISE may add, remove or replace AI Providers or other Third-Party Services from time to time and does not guarantee the continued availability of any particular provider, model or external service.

12. GEO Scores, Metrics and Analytical Results

12.1. SELISE GEO may generate scores, rankings, sentiment assessments, visibility measurements, citation measurements and other analytical Results based on the methodology and information available at the relevant time.

12.2. Results are intended for comparison and analysis and should not be treated as objective or permanent measurements. Results may change as AI models, source information, methodology and other relevant factors change.

12.3. Results concerning third parties, including competitors, are machine-generated assessments for internal use and must not be published or presented as objective ratings, statements of fact or opinions of SELISE.

13. Service Availability, Maintenance and Changes

13.1. SELISE may carry out planned or emergency maintenance and may update or modify the Services where reasonably necessary for technical, security, legal or operational reasons.

13.2. No service-level commitment applies unless expressly agreed in a separate written service-level agreement.

14. Beta and Preview

14.1. SELISE may make beta, preview or early-access features available from time to time.

14.2. Such features may be incomplete or unstable and may be changed or withdrawn at any time. Unless otherwise agreed, they are provided for evaluation and testing and should not be relied upon for critical use.

14.3. Beta and preview features are provided on an “as is” basis, subject to the limitations of liability set out in these Terms.

15. Subscription Plans, Usage Limits and Free Trials

15.1. The features, prices and usage limits of each Subscription Plan are those shown on the SELISE GEO pricing page or in your Account at the time of purchase.

15.2. A Subscription Plan may include limits on the use of certain features. If a limit is reached, access to the relevant feature may be restricted until the limit resets, the Plan is upgraded or Additional Usage is purchased.

15.3. Included usage resets at the start of each billing period. Unused usage does not carry over and is not refundable. Additional Usage may be purchased separately and [expires at the end of the relevant billing period].

15.4. SELISE may change its Subscription Plans, prices, features and usage limits. Changes affecting an existing paid Subscription will apply from the next renewal, subject to any notice required under these Terms or applicable law.

15.5. SELISE may offer a Free Trial for the period and on the conditions shown at sign-up. A Free Trial may be limited to certain features and may be used only once by each person or organisation. SELISE may refuse or end a Free Trial where it reasonably believes that this restriction is being avoided.

15.6. Where payment details are provided and this is stated at sign-up, the Free Trial will convert into the selected paid Subscription Plan unless cancelled before the Free Trial ends.

16. Fees, Billing and Payment

16.1. You must pay the fees applicable to your Subscription Plan.

16.2. Prices are shown [INCLUSIVE / EXCLUSIVE] of VAT and other applicable taxes, as stated at the time of purchase. Where required by law, the total price, including applicable taxes, will be shown before the Customer completes the purchase.

16.3. By providing a payment method, you authorise SELISE or its payment service provider to charge the applicable fees, taxes and other agreed charges, including recurring charges at each renewal until the Subscription is cancelled.

16.4. Payments may be processed by a third-party payment service provider, Adyen. You are responsible for keeping your billing information and payment method accurate and up to date.

16.5. If payment fails or an amount becomes overdue, SELISE may request payment and may restrict or suspend access to the Services, subject to any notice required by applicable law.

17. Automatic Renewal

17.1. Subscription Plans renew automatically at the end of each Subscription Period for the same billing period unless cancelled before the renewal date. The applicable renewal fee will be charged to the Customer’s payment method.

17.2. The renewal date and billing period will be shown in the Account, billing interface or applicable order information.

17.3. SELISE will provide at least thirty (30) days’ notice of any price increase that applies from the next renewal. The Customer may cancel the Subscription before the renewal date if the Customer does not agree with the new price.

17.4. Any mandatory consumer-law requirements relating to automatic renewal, notice, cancellation or consent remain unaffected.

18. Cancellation and Refunds

18.1. You may cancel your Subscription at any time through the billing or subscription page in your Account, without contacting SELISE.

18.2. Cancellation stops automatic renewal immediately. You will continue to have access to your paid Subscription Plan until the end of the current Subscription Period.

18.3. Fees already paid are non-refundable, except where a refund is required by applicable law or where the paid Subscription Plan could not be activated for reasons attributable to SELISE.

18.4. Cancellation does not affect any payment obligations that arose before cancellation.

19. Consumer Rights

19.1. If you are a consumer in the European Union, European Economic Area or United Kingdom, you may have the right to withdraw from your Subscription within fourteen (14) days after the contract is concluded, without giving any reason.

19.2. If you ask SELISE to start providing the paid Services during the withdrawal period and later withdraw, SELISE may charge a proportionate amount for the Services already provided and will refund any remaining amount as required by applicable law.

19.3. For EU consumers, where required by applicable law, the right of withdrawal may also be exercised through the withdrawal function available in SELISE GEO.

19.4. If a Subscription starts with a Free Trial, the 14-day withdrawal period starts when you begin the Free Trial. You will not receive a new 14-day withdrawal period when the Free Trial becomes a paid Subscription, provided you were clearly informed at the start that payment would be required and of the applicable price.

20. Suspension and Termination by SELISE

20.1. SELISE may suspend or restrict access to the Services where reasonably necessary due to non-payment, material breach of these Terms, unlawful or abusive use, security risk, unauthorised access, infringement of third-party rights, or applicable legal or regulatory requirements.

20.2. Where reasonably practicable, SELISE will give the Customer notice and a reasonable opportunity to remedy the breach. SELISE may act immediately where delay would create material legal, security, operational or third-party risk.

20.3. SELISE may terminate the Subscription where a material breach is not remedied within the period specified in the notice, or where the breach is not capable of remedy.

21. Effect of Termination

21.1. Upon termination or expiry of a Subscription, the Customer’s right to access the relevant paid Services ends. Any outstanding payment obligations remain due.

21.2. Following termination or expiry, the Customer’s Account may remain available in read-only mode for up to twelve (12) months to view and export previous scans and Audit results. Customer Content will thereafter be handled in accordance with the applicable DPA and legal retention requirements.

21.3. Where the switching provisions of the EU Data Act apply, SELISE will enable the Customer to switch to another data-processing service or export its applicable data in accordance with the notice, transition, retrieval and other requirements prescribed by applicable law.

21.4. Except where required by applicable law, SELISE is not obliged to provide migration or other post-termination assistance unless separately agreed.

21.5. Provisions which by their nature are intended to survive termination shall continue to apply, including provisions concerning intellectual property, confidentiality, payment obligations, disclaimers, indemnity, limitation of liability and dispute resolution.

22. Intellectual Property Rights in SELISE GEO

22.1. SELISE and its licensors retain all intellectual property rights in and to SELISE GEO, including its software, technology, methodology, designs, documentation, trademarks and related know-how.

22.2. Except for the limited right to use the Services granted under these Terms, no intellectual property rights are transferred to the Customer.

22.3. You must not remove or obscure any proprietary notices appearing in the Services.

23. Customer Content and Licence to SELISE

23.1. You retain ownership of your Customer Content.

23.2. You grant SELISE a non-exclusive, worldwide and royalty-free licence to host, store, reproduce, transmit, analyse, adapt and otherwise process Customer Content as reasonably necessary to provide, secure, support and operate the Services.

23.3. This licence includes processing Customer Content through relevant Third-Party Services where necessary to provide the Services.

23.4. SELISE may create anonymised and aggregated data from use of the Services and may use such data to operate, secure, maintain and improve its products and services, provided that such data no longer identifies you or any individual.

24. AI Output and Intellectual Property

24.1. As between you and SELISE, SELISE does not claim ownership of AI Output generated in response to your inputs. You may use such AI Output for lawful purposes, subject to these Terms and applicable third-party rights.

24.2. AI Output may not be unique, and identical or similar output may be provided to other users. SELISE does not represent that AI Output is eligible for copyright or other intellectual property protection.

24.3. You are responsible for ensuring that your use of AI Output complies with applicable law and does not infringe third-party rights.

25. Feedback

If you provide feedback concerning SELISE GEO, you grant SELISE a worldwide, perpetual and royalty-free right to use that feedback for the development and improvement of its products and services.

26. Confidentiality

26.1. “Confidential Information” means non-public information disclosed by one Party to the other in connection with the Services that is identified as confidential or whose confidential nature should reasonably be understood from its nature or the circumstances of disclosure.

26.2. The receiving Party shall use Confidential Information only for purposes connected with the Services, protect it with reasonable care and not disclose it to third parties except as permitted under this Section.

26.3. Confidential Information may be disclosed to employees, advisers, contractors and service providers who reasonably need access for the relevant purpose and are subject to appropriate confidentiality obligations.

26.4. Confidential Information does not include information that is or becomes lawfully public without breach of these Terms, was already lawfully known without restriction, is lawfully received from a third party without confidentiality obligation, or is independently developed without use of the Confidential Information.

26.5. Where disclosure is required by law or a competent authority, the receiving Party may disclose the minimum information required and, where legally permitted and reasonably practicable, shall notify the disclosing Party in advance.

27. Customer Representations

27.1. Each Party represents that it has authority to enter into these Terms.

27.2. The Customer represents that it has the necessary rights and authority to provide Customer Content and to use the Services in accordance with these Terms, applicable law and third-party rights.

28. Disclaimers

28.1. To the extent permitted by applicable law, the Services are provided on an “as is” and “as available” basis.

28.2. SELISE does not warrant that the Services will be uninterrupted, error-free or continuously available, or that AI Output, scores, rankings, citations, sentiment assessments, visibility measurements or other Results will be accurate, complete, reliable or suitable for any particular purpose.

28.3. SELISE does not guarantee that use of SELISE GEO will result in any particular Brand visibility, citation, ranking, reputation, traffic, commercial or financial outcome.

29. Indemnification by the Customer

29.1. To the extent permitted by applicable law, a Business Customer shall indemnify SELISE, its affiliates, employees, officers and subcontractors against third-party claims, liabilities, damages, costs and expenses arising from unlawful Customer Content, infringement of third-party rights, lack of required rights or authority, breach of the acceptable-use obligations, or unlawful use of the Services by the Business Customer or its Authorised Users.

30. Limitation of Liability

30.1. For Business Customers, to the extent permitted by law, SELISE shall be liable only for damage caused by intent or gross negligence. Liability for slight negligence is excluded. SELISE shall not be liable for indirect or consequential losses, including loss of profit, revenue, business opportunity, goodwill, anticipated savings, additional expenses, fines or third-party claims.

30.2. To the extent permitted by law, SELISE shall not be liable for losses attributable to acts or omissions of the Customer, its Authorised Users or third parties, or to circumstances outside SELISE’s reasonable control.

30.3. For the free public scan, Free Trials and other Services provided free of charge, SELISE shall be liable only for damage caused by intent or gross negligence, to the extent permitted by law.

30.4. For consumers, the exclusions and limitations in this Section apply only to the extent permitted by mandatory consumer law.

30.5. The exclusions and limitations in this Section also apply, to the extent permitted by law, to SELISE’s employees, officers, auxiliaries and subcontractors.

31. Export Controls, Sanctions and Restricted Use

31.1. You must not use, export, re-export, transfer or make the Services available in violation of applicable export-control or sanctions laws.

31.2. You represent that you are not prohibited from receiving or using the Services under applicable sanctions or export restrictions.

31.3. SELISE may restrict or suspend access where reasonably necessary to comply with applicable sanctions, export-control laws or requirements of relevant technology providers.

32. Publicity and Use of Customer Marks

32.1. SELISE will not use a Customer’s name, logo or trademark for public marketing purposes without the Customer’s prior authorisation.

32.2. SELISE may invite Customers to participate in its customer showcase. If the Customer expressly agrees, including by ticking the relevant consent box in its Account or by confirming by email, SELISE may display the Customer’s name and logo in the “Trusted by” section of its website and other marketing materials and may publish a profile of the Customer’s Brand with a link to the Customer’s website.

32.3. The Customer confirms that it has the necessary rights and authority to grant such permission, including in relation to any name, logo or trademark provided to SELISE. SELISE will use the Customer’s name, logo or trademark only within the scope of the authorisation given.

32.4. The Customer may withdraw its authorisation at any time by email or through its Account. SELISE will cease any new marketing use and remove the Customer from the relevant public materials within a reasonable period. Unless otherwise agreed, the authorisation ends when the Customer’s Subscription terminates.

34. Governing Law and Dispute Resolution

34.1. Swiss law applies exclusively, excluding its conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods is excluded.

34.2. The Parties shall first seek to resolve any dispute arising out of or in connection with these Terms amicably through good-faith negotiations within thirty (30) days after written notice of the dispute.

34.3. For Business Customers, if the dispute is not resolved within that period, either Party may refer the dispute to mediation in Zurich, Switzerland, under the Swiss Rules of Mediation of the Swiss Arbitration Centre. The mediator’s fees shall be shared equally. Any settlement agreement reached through mediation and signed by the Parties shall be final and binding. If the dispute is not resolved within sixty (60) days after appointment of the mediator, the exclusive place of jurisdiction shall be Zurich, Switzerland.

34.4. Nothing in this Section prevents either Party from seeking urgent injunctive or protective relief from a competent court.

35. Notices

SELISE may provide notices relating to the Services or these Terms by email, through the Account or through SELISE GEO. You are responsible for keeping your contact information current.

Formal notices to SELISE shall be sent to SELISE Group AG, The Circle 37, 8058 Zürich-Flughafen, Switzerland. Email: legal@selisegroup.com.

Electronic notices are deemed received when sent without an error notification, subject to mandatory law.

36. General Provisions

36.1. If any provision of these Terms of Use, a subscription or another service agreement is held to be unlawful, unenforceable or invalid, it shall be limited or removed to the minimum extent necessary so that the remaining provisions remain in full force and effect. The Parties shall seek to agree on a lawful replacement provision that reflects the economic purpose of the original provision as closely as possible.

36.2. The Parties are independent contracting parties. Nothing in these Terms of Use creates a joint venture, simple partnership or authority for one Party to act in the name of, bind or otherwise assume obligations on behalf of the other Party.

36.3. The Customer may not transfer its contractual rights and obligations or the contractual relationship with SELISE to a third party without SELISE’s prior written consent.

36.4. SELISE may amend these Terms from time to time. Where required by applicable law, SELISE will provide reasonable advance notice of any material changes, which may be given by email, through the Customer’s Account or by notice within SELISE GEO. If a material change adversely affects the Customer, the Customer may exercise any termination or other rights available under applicable law or the applicable subscription terms. Continued use of the Services after the effective date of the amended Terms constitutes acceptance of the changes to the extent permitted by applicable law.

36.5. Neither party shall be liable for any delay or failure to perform its obligations due to circumstances beyond its reasonable control, including natural disasters, war, civil disturbance, government action, labour disputes, widespread internet or communications failures, cloud infrastructure failures, cyberattacks or similar events.

36.6. Failure by either party to enforce any provision of these Terms does not constitute a waiver of that provision or any other right.

36.7. These Terms are prepared in English. If a translation is provided, the English version shall prevail to the extent permitted by applicable law.

37. Contact Details

Should you have any questions regarding these Terms, please contact:

SELISE Group AG The Circle 37 8058 Zürich-Flughafen, Switzerland

Legal matters: legal@selisegroup.com Data protection: privacy@selisegroup.com Support: support@selisegroup.com